Droga5 New York chosen as The Independent Agency of the Year

Droga5 was named Independent Agency of the Year in the 2015 Cannes Lions Festival. This year the agency won several awards, the most outstanding of which is the Cyber Grand Prix for the campaign I Will What I Want, starring Giselle Bündchen for the brand Under Armour. Droga5 was also awarded 2 Gold and 4 Silver Lions.The campaign, that had 1.5 billion media impressions, was centered on the female audience to connect with 20-35 year-old athletic women. The analysis of modern women’s cultural context revealed that they are constantly surrounded by pressure, but will and inner strength give them the power to overcome anything. I Will What I Want celebrates women who challenge expectations and ignore the noice of external judgement.