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ANA launches Influencer Marketing Advisory Board
Liz Unamo| 8 de diciembre de 2020
Bob Liodice Ana
he ANAannounced the creation of the Influencer Marketing Advisory Board, a leadership community of senior-level marketers dedicated to helping ANA members and the industry at large optimize influencer marketing.The board’s top priority is the establishment of industry-wide standardized measurement definitions to address the variance across platforms and the inconsistent usage and reporting by different partners in the social media ecosystem.“The role that influencers play in the overall marketing mix is clearly growing, but it’s exact impact remains to be seen,” said ANA CEO Bob Liodice. “The new ANA Advisory Board will help marketers meet the challenges this important discipline presents, especially in the area of establishing solid metrics to help them maximize their investments.”The Board also will seek to increase trust and transparency in influencer marketing by reducing fraud, improving measurement, and spearheading industry commitments to advancing and improving the discipline.The goal will channel top influencer marketing leaders’ insights, connections, and resources towards marketers’ greatest growth challenges while fostering collaboration between key players and driving industry action. It will also offer direction on new ANA thought leadership and research while providing a forum for senior leaders to collaborate with and learn from their peers.
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