U.S. HISPANIC
Azteca América improves coverage in Dallas and Houston
Maribel Ramos-Weiner| 3 de febrero de 2011
Martín Breidsprecher, COO of Azteca América
Azteca América network would like to congratulate its largest station group, Una Vez Mas (UVM), for the acquisition of full-power stations in Houston and in Dallas.UVM is currently airing Azteca América programming on KYAZ-51 in Houston and KAZD-55 in Dallas through state-of-the-art 1 megawatt transmitters.The stations, which were purchased out of the pending Johnson Broadcasting bankruptcy, provide an upgrade from the previous UVM low power stations KUVM in Houston and KLEG in Dallas.This is great news for our affiliate network and great news for UVM. The virtuous circle of stronger distribution in these key markets, improved network ratings and the gradual recovery of the Spanish-language advertising market are very positive for Azteca América, said Martín Breidsprecher, COO of Azteca América.Houston and Dallas are the fourth and fifth-largest Spanish-language markets in the country.These acquisitions represent a major step forward for our company. Weve spent several years identifying and pursuing full-power stations in Dallas and Houston, and were pleased to be able to take advantage of this opportunity, said Terry Crosby one of the founders and CEO of UVM and Randy Nonberg, co-founder and President of UVM.The new station roll out includes an extensive multi-media marketing effort with radio, print media, outdoor and on-air promotions.
