U.S. HISPANIC
Telemundo Internacional: El Show De Érika Casi Late Night, the first of a long list of original projects
Maribel Ramos-Weiner| 4 de abril de 2014
The presenter Érika de la Vega surrounded by Telemundo´s executives during the event
El Show De Érika Casi Late Night, in addition to being Telemundo Internacionals first original project, it will be the first where the channel and its NBCUniversals sister network E! Entertainment Television will share content from the regions pay-TV market.The show, which premieres on Sunday, April 6th at 10pm on the Telemundo Internacional feeds, will air simultaneously on U.S. Hispanic pay-TV channel mun2. E! will air it with a three to four week delay.The show will be seen from the U.S. all the way down to Argentina. Through the partnership with E! we are guaranteed a unique and extensive distribution of over 50 million homes in Latin America, told PRODU enthusiastically Marcos Santana, president of Telemundo Internacional.He also said the company is growing and diversifying. There are already three windows producing content: Telemundo Network in the U.S., our U.S. cable channel mun2, and now Telemundo Internacional. This is the first of a long list of original projects well be producing in the coming years, he added.The plan is for this experience to be a test tube for similar projects and partnerships in the future, utilizing, for example, the digital platforms of E! which are strong in Latin America and the U.S. Im very happy to be part of NBCUniversal, which gives us tools that were not available a year ago, said Sergio Pizzolante, EVP and general manager of E! Networks LatAm.Im happy to reach more markets, said host Érika de la Vega.
