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CP+B Miami goes disco with its latest spot for letgo
Manuela Walfenzao| 19 de agosto de 2016
La protagonista del spot se niega a desprenderse de su bola disco
CP+B Miami launched a new spot for secondhand marketplace app, letgo featuring a woman reluctantly letting go of her disco ball, because it takes her back to the seventies. With absurd humor it shows how quick you can make a deal with the app. The ad opens with two women on a motorcycle, carrying a large disco ball that blocks their view. A trip filled with accidents ends when the copilot puts in sale the ball in letgo. In a totally absurd situation they immediately find the appropriate buyers for their cherished seventies’ souvenir. CP+B handles the relationship between the two women subtlety, and don’t bother in making clear if they are a couple or just roommates. The team responsible for Disco Ball includes: Executive Creative Director, Gustavo Sarkis; Creative Directors Jeff Siegel and Álvaro Ramos; Copywriter, Jon Colon; Art Director, Carolina Perez-Siam. The production house was MJZ, Craig Gillespie was the Director, and Martha Davis was in charge of production.
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