U.S. HISPANIC
Telemundo´s Todos Unidos raised more than US$12.9 million for the Red Cross relief efforts
Maribel Ramos-Weiner| 29 de septiembre de 2017
César Conde
Telemundo announced it has raised more than US$12.9 million for the Red Cross relief efforts for the victims of the recent natural disasters in Mexico, Puerto Rico, Texas, Florida and the Caribbean islands.
Under the banner of Todos Unidos (All Together,) the Telemundo Networks, together with the Telemundo and NBC owned stations, raised more than US$7.45 million for those affected. As part of these efforts, Comcast NBCUniversal and Telemundo contributed US$500,000 in cash.
In addition, prior to this effort, the NBC and Telemundo owned stations together with the Telemundo Networks raised nearly US$5.5 million through multiple fund-raising efforts since Harvey struck Texas, including local phone banks in collaboration with the American Red Cross and local Red Cross Chapters, as well as a national Red Cross Day.
The company’s Todos Unidos efforts included multiple local phone banks across the country and a network special hosted by Mario Kreutzberger, Don Francisco that aired Sunday, September 24 from 7-11pm/6-10pm CT. The live broadcast produced from Miami, Mexico, New York, Puerto Rico, Houston and Los Angeles aired simultaneously across Telemundo, the cable network Universo and the Telemundo Internacional Cable Channel in Mexico.
“The Telemundo networks and local stations across the country rose to the occasion to deliver on our profound commitment to serving our community. The road to recovery and rebuilding is long and we remain committed to helping every step of the way,” said César Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.
“Our stations are committed to helping communities have the news, information, and resources they need to recover from the natural disasters that have affected so many, including our very own employees,” said Manuel Martinez, President, Telemundo Station Group.
“I want to thank Don Francisco, all the talent that participated, our partners and the entire Telemundo family for coming together to help make a difference for our community at such a critical time,” said Luis Silberwasser, president, Telemundo Network and Universo Channel.
