American Airlines Takes Flight Against Cancer in New Fundraising Campaign with Creative by Walton Isaacson

American Airlines, in partnership with Stand Up To Cancer (SU2C), has unveiled its annual fundraising campaign. The initiative aims to support groundbreaking cancer research and encourages customers to participate. The “We Go Further Together” campaign was developed in collaboration with the advertising agency Walton Isaacson (American’s AOR) and features actress, film producer, and SU2C celebrity ambassador Rosario Dawson.

From now through Sept. 30, customers will receive 25 AAdvantage bonus miles for every dollar they donate of $25 or more to Stand Up To Cancer.

“Cancer affects countless lives, including many of our own team members and their loved ones. Our eight-year partnership with Stand Up To Cancer has become an important part of our airline. It truly allows us to live out our purpose of caring for people on life’s journey while supporting Stand Up’s vital mission of advancing life-saving research,” said Ron DeFeo, American’s Chief Communications and Marketing Officer.

The 60-second spot highlights a cancer survivor celebrating her bell-ringing moment with family and friends. This moving story is inspired by her real-life story of how she overcame a rare form of cancer through innovative treatment. In addition, American Airlines team members selected to appear in the campaign have all been personally impacted by cancer in some way.

“Cancer is a terrible thing to face alone. That’s why Stand Up To Cancer is proud to join American Airlines to highlight the incredible stories of how showing up can mean so much during a cancer journey,” said Rusty Robertson, Co-Founder of SU2C. “We thank Rosario Dawson for lending her voice to this campaign, as well as American Airlines and its customers, whose generous donations are putting essential funding into the hands of the top minds in science working tirelessly to accelerate the research and save lives now.”

Since joining forces in 2016, American has raised more than $20 million through fundraising efforts to benefit SU2C. In 2019, American debuted a campaign that allowed those who donated the chance to honor a loved one by including their name on an Airbus A321 aircraft wrapped in a special SU2C livery.

“Cancer is a terrible thing to face alone. That’s why Stand Up To Cancer is proud to join American Airlines to highlight the incredible stories of how showing up can mean so much during a cancer journey,” said Rusty Robertson, Co-Founder of SU2C.

Watch the spot of “We Go Further Together”