Chispa, the leading dating and friendship app designed for the Latine community, launched its bold Amor With No B.S. campaign with an unprecedented event: the first-ever off-Broadway production produced by a dating app. This innovative theatrical experience reimagined classic Shakespearean plays through a vibrant Latine lens, captivating audiences at The Flea Theater in New York City.

The 45-minute performance, a unique fusion of classic drama and contemporary Latine experiences, was brought to life by an acclaimed creative team. Produced by renowned Mexican filmmaker Roberto Sneider (Dos Crímenes, Tear This Heart Out), directed by the talented Estefanía Fadul (The Garbologists, Eva Luna, Carla’s Quince), and penned by award-winning playwright Matt Barber (El Coquí Espectacular and the Bottle of Doom, The Venetians), the one-night-only premiere on February 11, 2025, marked a groundbreaking moment in both the dating app and theater worlds.

The Amor With No B.S. campaign is the brainchild of Chispa, in partnership with the Hispanic creative agency BeautifulBeast. It serves as a powerful invitation for Latinos to forge authentic connections and write their own love stories, free from the constraints of unnecessary labels, cultural judgments, and stereotypes. The campaign’s focus on modern dating, cultural identity, and the universal desire for meaningful relationships underscores Chispa’s unwavering commitment to celebrating love without limits.