Hyundai is the presenting sponsor of the USA Women's Soccer team
Celebrating the start of the 2024 Summer Games, Hyundai is launching a new advertisement titled “It’s OK.” The sports-themed ad highlights the importance of finding joy in your journey even if that means taking a break from playing a particular sport and trying something new.
The ad features Hyundai’s award-winning SUV line up including the Tucson, IONIQ 5, Santa Fe, Palisade. The ad will run on the first day of the Summer Games on July 26.
“The 2024 Summer Games in Paris are a huge platform for us and a key piece of our sports marketing strategy for 2024,” said Angela Zepeda, CMO, Hyundai Motor America. “The creative takes a different approach in terms of tone, and we hope it strikes a chord or even starts a dialogue about the importance of balance in life – and finding the joy in every journey.”
The campaign will feature 60- and 30-second spots that will run throughout the Games, primarily during USA Women’s soccer matches. The ad will be featured across digital platforms. The content will also extend across Hyundai’s social media channels such as TikTok, Instagram, Facebook and YouTube.
“As the world gathers to watch a small fraction of elite athletes compete for gold, the obvious brand message would be to talk about the grit, determination and teamwork needed to win. But it’s a long journey from youth sports to gold medalist, and for many kids the passion doesn’t match the pressures,” says Jason Sperling, chief creative officer of INNOCEAN USA. “We wanted to use this moment to remind parents that kids need to find joy in their sports journeys, even if means taking a break or pivoting to something else.”
