ENGLISH

The 22nd Annual Hispanic Television Summit will be the last presented by B+C and Multichannel News

August 9, 2024

John Leguizamo’s session will focus on how Latinos are reflected in television during a discussion about his new series American Historia scheduled to premiere on PBS stations in September

With just one month before the 22nd Annual Hispanic Television Summit, new dynamic speakers like comedian, actor, writer, and producer John Leguizamo are being added daily to the agenda for this leading annual event for those in the business of television for Hispanics in the U.S. and worldwide.

This year’s theme is in response to the growing demand for improved on-screen representation of Latino voices, images, and storylines.

Leguizamo’s session will focus on how Latinos are reflected in television during a discussion about his new series American Historia scheduled to premiere on PBS stations in September. Leguizamo is joined by producer Ben DeJesus of NGL Studios/mitu, and Luis Ortiz, Managing Director of Latino Public Broadcasting.

This year’s event marks the end of an era for the Summit’s presenters, B+C, and Multichannel News magazines, which have presented the Summit alongside its producers, Schramm Marketing Group. The parent company of these magazines, Future, recently announced that the two publications will close at the end of September 2024.

“We appreciate the commitment we have received for the past 22 years from B+C and Multichannel News. They supported the growth and development of this event by recognizing the importance of the Hispanic segment within the overall television industry. We are about to embark on a new chapter as we seek new presenters to partner with us for this legacy annual event and its prestigious awards,” said Summit producer Joe Schramm.

Schramm said, “It has been my personal and professional honor to work alongside the wonderful publishers, editorial team, and executives who have been part of the B+C and Multichannel News relationship with Schramm Marketing Group and the summit for these past two-plus decades.”

The event will include sessions with speakers who are TV journalists from English and Spanish language broadcast TV stations; while other sessions include media strategists from leading agencies including GroupM Multicultural, Horizon, Omnicom, Orci, and Zubi Advertising; marketing executives from Comcast, research experts from Nielsen, AIMM, Horowitz, and Altman Solon; programming development and programming distribution executives from Canela, Danger TV, Discovery, Condista, Mexicanal and V-me to name just a few.

To view the live agenda, click here

In addition, the Summit also features the presentation of the Annual Hispanic Television Awards honoring leaders and pioneers in Hispanic Television.  This year’s recipients include Chiqui Cartegena from CUNY TV, Javier Saralegui of Danger TV, Isabel Rafferty Zavala of Canela Media, Michael Roca from Omnicom, and Sean Cunningham from the VAB.

The Summit will be presented on Wednesday, September 11, 2024 at etc.Venues, 360 Madison Avenue in New York City, as part of Future’s NYC TV Week.

Diario de Hoy

viernes, 17 de enero de 2025

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Ramón García de SPT: “Enloqueciendo contigo es una serie que retoma nuestro ADN de comedia”

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VIPS

• Jacques Audiard director de Emilia Pérez: “El cine no resuelve problemáticas sociales pero puede generar conversaciones”

• Canal 10 se consagra como el más visto de la televisión uruguaya por 11.º año consecutivo

• José Luis Martínez de Miami Media & Film Market: “La animación es el futuro del contenido”

PERSONAJE DE LA SEMANA

Roberto “Kuky” Pumar, CEO de El Reino Infantil

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ACTUALIDAD

• Content Americas publica su agenda final de conferencias y ponentes

Retail media, CTV y redes sociales impulsan el crecimiento de dos dígitos en publicidad digital, según IAB

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VIPS
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Después de su recorrido por diferentes festivales y ser nominada y ganadora de múltiples reconocimientos, la película Emilia Pérez llega a México, y para presentarla, su director Jacques Audiard junto a las actrices Karla Sofía Gascón y Adriana Paz, hablaron sobre el proceso detrás de este filme, que combina elementos de drama, musical y crítica social, el cual estará en las salas de cine el próximo jueves 23 y posteriormente se estima que llegará a streaming a través de Netflix. La distribución en Latinoamérica esta a cargo de CDC.

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Sobre la premisa de que el contenido de animación es para muchos el futuro del contenido y para Miami poder meterse en esa industria, no solo son importantes los incentivos a la actividad, sino la capacitación. Hace ya un año que José Luis Martínez, director creativo y cofundador del Miami Media & Film Market (MMFM) y consultor creativo y productor de Lucky Seventeen Entertainment, LLC y Patricia Arias, directora ejecutiva de The Latin Chamber of Commerce of the United States (Camacol) y cofundadora del programa (CEO de MMFM), iniciaron con otros socios como Creatives Miami; City of Miami ARPA; CareerSource South Florida y MAGIC del Miami Dade College, un programa de incentivos y entrenamiento en Miami para animación.

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ACTUALIDAD
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Entrada del Hilton Miami Downtown donde se celebra Content Americas
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IAB publicó su último estudio, Perspectivas 2025: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth, que ofrece un primer vistazo a las tendencias del gasto publicitario para el próximo año. El estudio se basa en una encuesta realizada a compradores de marcas y agencias para conocer sus estrategias de crecimiento, el gasto previsto por canal y los retos que prevén.