11 de abril de 2025
In a year where caution defines marketing decisions and every dollar must be justified, the question remains more relevant than ever: Where is the audience, and how can...
11 de abril de 2025
Franco Caballero, Integrated Strategy Lead Multicultural Omnicom for AT&T, (Dieste), is advocating for a significant shift in Hispanic marketing strategies, urging a...
11 de abril de 2025
In today’s competitive and fragmented media environment, audience measurement alone is no longer enough. For Stacie De Armas, VP of Inclusive Insights at Nielsen, the...
11 de abril de 2025
In a year marked by economic uncertainty, volatile advertising investment, and an accelerated evolution of digital behavior, major publishers face the challenge of...
11 de abril de 2025
With nearly 30 years of experience in multicultural advertising, Yuri Vargas knows a thing or two about transformation — both personal and industry-wide. Today, as Art...