2025 HMC ANNUAL SUMMIT

2025 HMC ANNUAL SUMMIT

SHAPING THE FUTURE

Jessica Ricaurte: "How Adsmovil Is Connecting Brands with the Right Latino Audiences"

11 de abril de 2025

In a year where caution defines marketing decisions and every dollar must be justified, the question remains more relevant than ever: Where is the audience, and how can...

Franco Caballero: "From Acculturation to Behavior-Based Strategies"

11 de abril de 2025

Franco Caballero, Integrated Strategy Lead Multicultural Omnicom for AT&T, (Dieste), is advocating for a significant shift in Hispanic marketing strategies, urging a...

Stacie Stacie

Stacie De Armas of Nielsen: "Growth Is Coming From Inclusive Audiences"

11 de abril de 2025

In today’s competitive and fragmented media environment, audience measurement alone is no longer enough. For Stacie De Armas, VP of Inclusive Insights at Nielsen, the...

Prisa Media USA's Néstor Perinot: "We Gather Information Directly from Our Users' Behavior"

11 de abril de 2025

In a year marked by economic uncertainty, volatile advertising investment, and an accelerated evolution of digital behavior, major publishers face the challenge of...

Yuri Vargas at d’exposito & Partners: "It’s not enough to portray U.S. Hispanics. We need to inspire them"

11 de abril de 2025

With nearly 30 years of experience in multicultural advertising, Yuri Vargas knows a thing or two about transformation — both personal and industry-wide. Today, as Art...

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