Carlos Cabrera, Vice President of Sales – Pay TV at Cisneros Media, told PRODU that in the U.S. pay TV market, “Hispanic content packages have shown greater resilience in disconnection indicators than the general market, suggesting a possible stabilization.” He added that at the same time, on FAST and AVOD platforms, “consumption of our content has grown significantly.”

He noted that 2025 has been a very positive year for the company. “We increased the distribution of our FAST channels (Novelisima and Venevision Internacional) in the U.S., made a large number of titles available on AVOD, and achieved growth in the ranking of our exclusive pay TV channel, VePlus,” he said.

UPCOMING PROJECTS

Cabrera mentioned that looking ahead to 2026, the company will continue focusing on generating exclusive content for its pay TV channel, VePlus, and on expanding the pan-regional reach of Novelisima, MasTalk, and Venevision Internacional. “To achieve this, we will continue to efficiently feed our channels with a combination of new productions and relevant content from our extensive library,” he noted.

Asked about Cisneros Media’s strategy to remain relevant in the changing pay TV market, Cabrera said the key lies in having a coherent and comprehensive distribution strategy. “It’s about offering relevant content across different windows, territories, and platforms. We achieve this through packages, channels, and differentiated offerings that maximize the use of our fresh content and Cisneros Media’s extensive library,” he concluded.