Joe Schramm of Schramm Marketing Group held a discussion about the 2026 World Cup with Luis Rosero, VP of Corporate and External Affairs at NBCUniversal Telemundo Enterprises, during the 23rd Annual Hispanic Television Summit. Rosero indicated that a major announcement for the World Cup is coming.

He told PRODU that they will launch a national program visiting all the host cities to provide a closer look for those who cannot attend the matches. “Telemundo is ready to show the World Cup to the world and to the U.S. We are committed to covering the games in the best way, 24 hours a day. We will talk about soccer and engage with the community,” he emphasized.

Luis Rosero, VP of Corporate and External Affairs, NBCUniversal Telemundo Enterprises

“And one of the best things is the connection Telemundo has with the community. This event is part of the culture. Telemundo really has a significant commitment to our community. Five billion people will watch the World Cup. We will create community-focused programs, and for this we have Telemundo’s 31 local stations in the U.S. and Puerto Rico. We will show not just the games, but the stories that come from them. We want to help promote energy among youth, encourage physical activity, and also unite the community,” he added.

Rosero also highlighted the importance of this for brands. “Brands need to recognize the power of our community, especially during the World Cup,” he concluded.