Alita Pereyra and Gabriela Paredes of Mediabrands Reveal the Magic of Blending Media and Creativity on September 20 at the CR 15° de FePI & PRODU

MIAMI, FL — September 15, 2021 — (LATINX NEWSWIRE) — If we made an analogy between the brain’s hemispheres and the media and creativity crafts, each discipline would quickly be assigned to the opposite side. “But in that union, it is where we found magic again”, highlights Alita Pereyra, Regional Creative Director Latin America, Mediabrands, and Gabriela Paredes, Head of Mediabrands Content Studio (MBCS).

In a new session of the CR 15° series, FePI 15 Content and Reflections - sponsored by the Independent Advertising Festival and in alliance with PRODU-, Pereyra and Paredes will explain what the MBCS is, how they think creatively and what type of content they produce within one of the leading agencies in Latin America.

The talk entitled "MBCS revived love: Media and Creativity under the same roof", will be held this coming Monday, September 20 at 2PM Miami / 3PM Argentina / 1PM Mexico / 8PM Madrid.

The CR 15°, is an effort to select experts from various areas of the industry with the objective of providing its members with key information about current trending topics.

View presentation here


For 31 years, PRODU has been the leading provider of content for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. Rapid and constant changes in the media consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: and be sure to follow us on LinkedIn, Twitter or Instagram.

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