MERCADEO Versión en español
Dieste presents viral #muttbombing campaign for Dallas Pets Alive
23 de febrero de 2014
Dieste presented its #muttbombing project, an innovative digital and viral campaign of the multicultural agency for its client Dallas Pets Alive, or DPA, which urges people to adopt companion pooches.The campaign produced with real dogs was launched on Instagram and consists of celebrities and other users submitting selfies which are then retouched so that shelter dogs appear with them in a creative way, saying that they are available for adoption.Taking advantage of the boom in selfies, we turned this global trend into a social cause Dieste Executive Creative Director Ciro Sarmiento told PRODU. The boom started in Dallas and has grown around the world. Were receiving notes from Egypt, Africa, Italy, Germany, Brazil, Canada and Australia. The results on Twitter have also been amazing.A week after the campaign launch, DPA suddenly had 40 percent more friends on {Facebook;https://www.facebook.com/DallasPetsAlive?fref=ts}, the network where the adoption of pets is promoted. When it comes to finding homes for shelter pets, you have to really get creative. So were trying to show a different side of our pets through a fun and virtual interaction, said DPA Executive Director Leslie Sans.Beyond the advertising industry, I like the idea of having touched the culture and the people. Every member of the Dieste team has a deeply rooted digital culture, so that here we all live and breathe social media it was a great piece of teamwork, Sarmiento said.For more information, click {#muttbombing;www.muttbombing.com}.
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