Ford World News: Kevin Koswick of Ford says one of the strong points of Ford commercial vehicles is that they’re easily customized

Ford’s commercial graphics tool has been improved to make the process of creating, ordering and buying vehicle wraps easier than ever. “The tool’s cleaner interface, ability to better customize images visually and streamlined ordering process provides customers with more control than ever to develop their brand image” said Kevin Koswick, director of Ford’s North American fleet, lease and remarketing operations.”The site accommodates a variety of designs and budgets – from businesses that operate a single vehicle to larger fleets” Koswick said. “Graphics are a tremendous way to make a first impression and the retooling of this site helps customers make a better design more easily”.For even more choices and inspiration, customers can now access more than 5 million images from the Getty Images Library, world leader in stock photos. They can also upload their own images.A new service available through 3M, the company that produces commercial graphics for Ford, allows customers to work with designers to develop a theme for their vehicle, and will help companies make their brand name shine.All production is done in-house, and installation is done by the customer’s certified Ford dealership, or by a specialized company recommended by the dealership.