The Hershey Company updates their corporation brand and reveals new logo

The Hershey Company, known for its iconic milk chocolate bar Hershey’s and more than 80 candy store brands worldwide, made a refresh of its corporate brand with a modern design that rescues the powerful legacy of the company and presents a new logo. The redesign highlights the evolution of the company, which began as a primarily American chocolate factory to become a global candy store and snacks. The new brand image will impact all visual aspects of The Hershey Company, from their website to the interior of offices and retail stores.”We are much more than the Great American Chocolate Bar. We have a wonderful portfolio of iconic brands of sweets and snacks, a great workplace full of great people and a longstanding commitment to giving back to our communities,” Mike Wege, VP and Head of Marketing for Hershey, said. The new corporate brand supports and reaffirms the purpose, values and culture of the company since its founding in 1894. “Updating the brand and refreshing its visual identity is an expression of our evolution to a modern and innovative company that continues to grow globally,” Wege said.This innovative logo was built on its world famous Hershey chocolate bar. In addition, the innovative visual identity of the company is inspired by the famous colors of its flagship brands, providing a more consistent color and appearance.