Y&R Argentina warns about bad breath in a graphic campaign for Top Line

The Argentinean branch of Young & Rubicam designed some graphics for Topline gum, which play on humor and the idea that an adventure with bad breath can bring trouble.In the piece Island, a woman´s bust in stone with her mouth open is presented. Around her are rough seas, a ship that has run aground and fire coming out of her mouth. The message of the campaign is Bad breath, bad adventures. The graphic will be evaluated by the jury of the 2015 Cannes Lions and was made by: Fernando Tchechenistky and Lisandro Grandal, Executive Creative Directors; Martin Stuart, Art Director; Francisco Ibarrola, copywriter; Mariana Iesulauro, Accounts Group Director; Rocío Miranda, Accounts Supervisor; Fernando Constanza, Agency Producer; and the illustrations were made by Four Humans and 300 dpi. Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us on @PRODUPublicidad.