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Monday, June 2, 2025

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EXTE’s Úrsula Rodríguez: “The New Model of Native CTV Advertising Isn’t the Future, It’s Already Happening”

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MKTG & COMMS

• Adsmovil launches Linki to simplify buying and operations in multiretail, multichannel, and multiscreen Retail Media

• AgoraÑ, Miami's First Spanish-Language AI Community, Launches to Foster Hispanic Innovation and Inclusion

• Latino US Day in Cannes: Get all the details of its agenda

• Toyota Announces Multifaceted Partnership With Latin Grammy Winning Singer-Songwriter, Ela Taubert

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CONTENT

• Producer "El Güero" Castro: “Having A Family Story That Allowed For Co-Viewing Was One Of The Keys To The Success Of Las Hijas De La Señora García

La Hija del Mariachi, from Estudios RCN, was presented to the press and will premiere in Colombia on June 11

• Canticos & El Reino Infantil Announce Strategic Partnership

Chiquis Sin Filtro will return for a second season on ViX

• PerfectLink Media Announces Strategic Alliance with Hispanic Group and Welcomes José Bandes to Its Leadership Team

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LA SCREENINGS 2025

• Fernando Barbosa of Disney: “We’ll focus on Brazil and Mexico and are introducing four highly recognized franchises”

• Sony Presents at Its LatAm Screenings the Spin-Off Señoras Mal, the Dramedy Carlota, and the Mexican Adaptation of Doc

• Paramount’s Screening Kicks Off the Majors with New and Ambitious Titles for 2026

• Nando Vila from Exile: “We are exploring doing Pase a la Fama in other territories”

• The Kitchen's AI Trajectory: CFO Josh Pine Details Three Years of Integration and Future in Synthetic Dubbing

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MKTG & COMMS
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Diego Schreiber, Alberto Pardo y Anne-Marie Dono
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CONTENT
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Having a family-centered story that allowed for co-viewing was one of the keys to the success of Las Hijas de la Señora García, according to its producer, José Alberto “El Güero” Castro. The TelevisaUnivision production concluded on Monday May the 12th in the U.S. on Univision at 9pm.

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Elenco de La hija del mariachi
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Chiquis Rivera
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PerfectLink Media announced a strategic partnership with Hispanic Group, minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media’s capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions.

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LA SCREENINGS 2025
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Nando Vila, jefe de estudio de Exile, comentó que ya próximos al estreno de Pase a la fama por Telemundo, están muy ilusionados con ver la respuesta de la audiencia. “Lo trabajamos junto a la empresa coreana HYBE Latin America que son los dueños del K-pop, y que están replicando ahora el modelo del K-pop en Latinoamérica” dijo, tras comentar que tanto Telemundo -que además se ocupa de la distribución-, como HYBE Latin America y Exile, son dueños del IP. Afirmó que estudian llevar este programa a otros territorios.

Nando Vila, head of Exile Studios, commented that with the premiere of Pase a la Fama on Telemundo approaching, they are very excited to see the audience’s response. “We worked on it together with the Korean company HYBE Latin America, the owners of K-pop, and they are now replicating the K-pop model in Latin America,” he said, adding that Telemundo — which is also handling distribution — HYBE Latin America, and Exile all own the IP. He confirmed they are considering taking the show to other territories.

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