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Monday, July 1, 2024

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HEADLINES

• Campanario: Platforms like ViX give us the creative freedom to develop projects like Profe Infiltrado

• Latin US Day in Cannes Lions: Why the Hispanic market is the present?

• TelevisaUnivision: We must leverage social media to deliver storytelling to audiences

• Samsung TV Plus grows 200% in viewing hours and surpasses 100 channels in Mexico

• Caracol Televisión: We add another important milestone in the history of El Desafío with its arrival in the U.S., thanks to a significant partner like Telemundo

• Actor Juan Pablo Raba: The challenge lies in portraying history's villains with authenticity

• La Isla: Desafío Extremo premieres on Telemundo on Tuesday, July 30th at 7pm

• PRODU HispanicTV.com in recess for Independence Day

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HEADLINES
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Diana Mejia Jones de Campanario

Continuing its commitment to original productions with local flavor and international appeal, the ViX platform added the series Profe Infiltrado to its offerings on Monday, June 10th. The series, produced by Campanario Entertainment, exemplifies the opportunity streaming platforms offer independent producers for creative freedom. Diana Mejía-Jones, VP of Development at Campanario Entertainment, and director Poncho Pineda, spoke about this advantage, highlighting Profe Infiltrado – a series based on a Russian story.
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For the first time at Cannes Lions, the Latin US Day was held, which brought together executives and creatives from the Hispanic advertising industry, who discussed the different opportunities of this market, which is only growing. This meeting was powered by PRODU, sponsored by Adsmovil and Malka, and partnership with Hispanic Marketing Council, Creyentes, Hispanic Star, Círculo Creativo USA, MEL, MXN and SAMY Alliance. Hosted by Adverstising Week.
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During the panel titled How Platforms Captivate Audiences: Content Definition and Personalization Strategies, Aaron Castellanos from Samsung TV Plus Mexico, Andrea Rivera from Spotify, and Fernando García from ViX and TelevisaUnivision discussed the importance of understanding consumer preferences to create relevant content. They also highlighted the growth of the FAST channel, which is forecasted to see an increase in advertising investment of over US$150 million in the coming years.
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Aline Jabbour Samsung TV Plus

The free streaming platform Samsung TV Plus has exceeded its goal of offering more than 100 FAST channels, aiming to impact consolidated audiences and target groups.
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Lisette Osorio, VP de Negocios Internacionales de Caracol Televisión

The reality show La Isla: Desafío Extremo, an adaptation of Caracol Televisión’s original format El Desafío, will air on Telemundo starting July 30 at 7pm. This U.S. version is launched right as the program celebrates its 20th anniversary.
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Colombian actor Juan Pablo Raba portrays Gilberto ‘La Cobra’ Henao in the Amazon MGM Studios premium series Hotel Cocaine, which recently debuted on MGM+ USA (on Sunday, the 16th). The series, soon to be distributed in the region, features Raba’s character as a disruptor who shakes things up. “La Cobra enters the story to break the status quo, or at least complicate things for Román Compte (Danny Pino),” the show’s protagonist.
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For the first time in the USA, Telemundo presents the reality show La Isla: Desafío Extremo starting Tuesday, July 30th at 7pm.
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Due to Independence Day, HispanicTV.produ.com will not be distributed on Thursday, July 4th, 2024.

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