At its 2026 Upfront presentation, TelevisaUnivision highlighted a major commitment to sports, including Super Bowl LXI, which will air on Univision in 2027 following an agreement with ESPN; the expansion of soccer rights bringing a new South American soccer offering to audiences across TelevisaUnivision’s platforms; and, in collaboration with Apple, the presentation of the Las Vegas Formula 1 Grand Prix on Univision on Saturday, November 21
The announcement was made by Isabel Rafferty-Zavala, CEO and Co-Founder of Canela Media
During its 2026 Upfront luncheon, held at the AVRA restaurant in Manhattan, Canela Media introduced Zully, a free mobile microseries app created for drama-loving audiences in both English and Spanish. The announcement was made by Isabel Rafferty-Zavala.
Ignacio Meyer, president of US Networks at TelevisaUnivision
At its Upfront, TelevisaUnivision doubled down on the genre that has dominated for decades—telenovelas—with a slate of 10 new fiction titles, strengthening the legacy that has turned its productions into must-watch appointments for audiences and driven year-over-year primetime growth.
Olek Loewenstein, president of Global Sports at TelevisaUnivision, announced an expanded sports offering
TelevisaUnivision announced an expanded sports offering during its Upfront presentation. “Our commitment to serving Hispanic sports fans in the U.S. is unmatched, and that is exemplified through our expanded sports offering, bringing soccer, Formula 1, and the Super Bowl to an audience that continues to drive the growth of leagues across the country. Live sports continue to play a fundamental role in our content strategy, and our industry-leading Spanish-language portfolio ensures that we meet viewers during the most important moments in sports across our entire ecosystem — with passion, within their culture, and in their language,” said Olek Loewenstein, president of Global Sports at TelevisaUnivision.
Rafael Urbina, president of Streaming and Digital at TelevisaUnivision
Rafael Urbina, president of Streaming and Digital at TelevisaUnivision, presented several new enhancements for ViX, including new video player features set to launch later this year to enhance the viewing experience, including DVR functionality, live game pause, rapid recaps, multi-screen viewing, and alternate broadcasts. “Offering more ways for brands to integrate seamlessly,” he highlighted.
