Iván Marchant, VP of Comscore LatAm, and Fabiola García Salgado, Ad Marketing Country Lead in Mexico for Roku, presented preliminary data on the 2024 edition of the connected TV study for Latin America and discussed key streaming trends during Advertising Week LatAm. He stated that Mexico now has 51 million connected TV (CTV) viewers. While they estimated 35 million in 2022, the addition of 16 million more viewers has transformed CTV into a mass medium. “We can no longer consider…
