The new platform NEEWZ.AI, led by Rodrigo Gonzales, CEO, and Jonathan Blum, media executive and Head of Business Development, enables media companies to discover, verify, and license user-generated content (UGC) in real time, opening new business opportunities for broadcasters with and without event rights
The presentation was led by Andrés Palencia, Co-Founder and CEO; Bruno Ulloa, co-founder, COO and President
LatiNation Media unveiled its slate of new content and marketing vision under the slogan Culture at Full Volume during its participation at the IAB NewFronts 2026.
Anjali Sud: "As the second-largest free AVOD platform and a growing home for Gen Z, Tubi is the only streaming service designed from the ground up to turn passion into results for advertisers."
Tubi announced a series of new products, partnerships, and original programming during Tubitopia: An Advertiser’s Paradise at the IAB NewFronts in New York, hosted by celebrity Tiffany Haddish.
The presentation was led on stage by Vikrant Mathur, co-founder of Future Today, and Megan Leonard, VP of Sales.
During the IAB NewFronts—which this year were held in March for the first time (March 23–26)—Future Today, one of the leading AVOD and FAST streaming operators in the kids and family segment, marked its 20th anniversary with a major industry milestone. Its flagship platforms, Fawesome and HappyKids, now reach 75 million U.S. households. A broad catalog of hit movies, creator-led programming, and premium partnerships with studios such as Lionsgate, MGM, Paramount, and Sony, among others, generate more than 850 million hours of viewing annually and exceed 2 billion monthly impressions.
Laura Martinez, Director of Account Management at NGLmitú
As the U.S. Hispanic market continues to expand in both influence and complexity, the role of strategic rigor in marketing has never been more critical. For Laura Martinez, Director of Account Management at NGLmitú and a jury member for the HMC Strategic Excellence Awards 2026, platforms that spotlight strategy—not just creativity—are essential to moving the industry forward.
Ana Castañeda, Group Account Director at Casanova//McCann
At a time when algorithms, automation, and artificial intelligence are redefining the advertising industry, leadership faces a crucial question: what remains deeply human in an environment increasingly governed by data? For Ana Castañeda, Group Account Director at Casanova//McCann, the answer is clear: technology amplifies, but does not replace judgment.
81% of consumers will remain loyal and primarily spend on brands that support DEI and multicultural communities
In a groundbreaking study released today by Egami Group, 89% of consumers said that when brands focus on multiple dimensions of their identity, they are more likely to trust the brand and believe it “understands” them.
Representing 35 breakthrough campaigns rooted in cultural insight, strategic rigor and creative excellence, 21 companies will vie for awards
The Hispanic Marketing Council (HMC) announced the short list for the 2026 Strategic Excellence Awards Powered by Collage Group, the industry’s only competition honoring strategic excellence in Hispanic and multicultural marketing. Now celebrating its 20th year, the awards recognize breakthrough cultural insights, superior strategic thinking and effectiveness in engaging Latino audiences and driving business growth.
