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Monday, June 9, 2025

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Mercado Libre’s Pablo Moretti: “We have the ability to connect content and ads with the platform’s data”

Pablo Moretti, VP of Product Development at Mercado Libre, shared his vision and strategy behind Mercado Play, the company’s streaming platform, during his participation in the panel From Ad Tiers to FAST: the rise of ad-supported OTTs at NXT Media Days South America.
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MKTG & COMMS

• How Sancho BBDO & Netflix Engineered a National Debate to Launch a Series

• IAB Tech Lab Launches the Containerization Project to Enable Next Generation Infrastructure in the Programmatic Supply Chain

• TelevisaUnivision Announces Leadership Transition in U.S. Advertising Sales

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CONTENT

• Ricdamis García Of Telemundo: “Spanish-language Entertainment Is Going To Grow Exponentially In The U.S. In The Coming Years”

• Pierluigi Gazzolo joins the Board of Directors of Secuoya Content Group

• Telemundo to broadcast Concacaf’s World Cup 2026 Qualifiers to U.S. audiences in Spanish

• El Reino Infantil Expands Its Reach with Toon Goggles in the U.S and Latin America

• Telemundo Launches 24/7 Caso Cerrado FAST Channel

• ViendoMovies Presents Roberto Álamo Film Cycle

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OPINIÓN

• OPINIÓN- Juan Adlercreutz from Hibrids: Why External Multidisciplinary Teams Matter More Than Ever in the Age of AI

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MKTG & COMMS
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Sancho BBDO, one of the most awarded agencies in Latin America and ranked for several years as the most effective in the world by the Effie Index, developed a disruptive launch strategy for Netflix that broke conventional rules—both in Colombia and abroad.
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IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Containerization Project.
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TelevisaUnivision announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity.
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CONTENT
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According to Ricdamis García, Senior Vice President of Entertainment and Specials at Telemundo, the future of Spanish-language entertainment in the U.S. “is very promising. I believe it will continue to evolve and grow with great strength because we are a population of over 66 million young Hispanics who live and consume content here in the U.S.”
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Pierluigi Gazzolo

Secuoya Content Group strengthens its Board of Directors with the appointment of Pierluigi Gazzolo, a renowned executive and media & entertainment industry professional in Latin America and the United States.
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Final Champions Cup Concacaf

Concacaf, Mediapro North America, and IMG have announced that they have reached a comprehensive agreement with Telemundo for the Concacaf Qualifiers for the FIFA World Cup 2026, covering Spanish-language media rights in the United States.
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El Reino Infantil-The Children’s Kingdom announced a strategic partnership with Toon Goggles, a renowned globally available on-demand entertainment platform for kids. Thanks to this collaboration, El Reino Infantil-The Children’s Kingdom- content will now be available across the U.S. and Latin America via the Toon Goggles app.
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NBCUniversal Telemundo Enterprises announced the launch of the Caso Cerrado FAST channel, a 24/7 streaming destination featuring more than 800 hours of the iconic courtroom show starring the legendary Dra. Ana María Polo.
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ViendoMovies presents a June programming lineup that combines premieres, a Latin talent showcase, and celebrations of key festivities for the Latino community in the United States and Puerto Rico. This month, the channel is premiering outstanding films, along with special programming for Father’s Day and a film cycle dedicated to renowned Spanish actor Roberto Álamo, offering an exciting selection for the channel’s audience.
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OPINIÓN
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Having ideas was never the problem. The real challenge has always been turning them into realities that work, scale, and generate impact.

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