For Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA/, the Cannes Lions Festival was a great success, with a wide variety of activities that made it difficult to take it all in. “You feel like you’re missing out on something, which is a sign of how much there was to see and do.”

For the first time at Cannes Lions, the Latin US Day was held, which brought together executives and creatives from the Hispanic advertising industry, who discussed the different opportunities of this market, which is only growing. This meeting was powered by PRODU, sponsored by Adsmovil and Malka, and partnership with Hispanic Marketing Council, Creyentes, Hispanic Star, Círculo Creativo USA, MEL, MXN and SAMY Alliance. Hosted by Adverstising Week.

The Cannes Lions Festival for GroupM is the ideal scenario to connect with clients in a context that fosters innovation and global vision. César Recalde, CEO of Latin America for GroupM, explained that the event served as a unique opportunity to establish relationships; understand the landscape; share experiences; develop innovative ideas; have inspiring conversations.

Gracenote, the content data business unit of Nielsen, today released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in shows that authentically represent diverse characters and narratives to complement diverse-owned media ad buys.

This Gun Violence Awareness Month, Brady: United Against Gun Violence, Casanova//McCann and the Ad Council have launched “Da El Siguiente Paso” or “Take the Next Step,” the first-ever national public education campaign on safe firearm storage reaching Hispanic gun owners. The effort, which is the latest campaign by the award-winning End Family Fire program, responds to the fact that recent data shows that the number of Hispanic adults who own firearms has increased more than 33 percent since 2017.

The free streaming platform Samsung TV Plus has exceeded its goal of offering more than 100 FAST channels, aiming to impact consolidated audiences and target groups.

During the panel titled How Platforms Captivate Audiences: Content Definition and Personalization Strategies, Aaron Castellanos from Samsung TV Plus Mexico, Andrea Rivera from Spotify, and Fernando García from ViX and TelevisaUnivision discussed the importance of understanding consumer preferences to create relevant content. They also highlighted the growth of the FAST channel, which is forecasted to see an increase in advertising investment of over US$150 million in the coming years.