Lopez Negrete Communications, one of the nation’s premier Hispanic-owned and operated full-service agencies, unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. The tool currently houses over 600 Latino U.S.-based content creators. “Influencers and influencer marketing have become integral to the marketing mix, and it’s not hard to see why,” said Alex López Negrete, president and CEO of Lopez Negrete Communications.

The American Advertising Federation (AAF), the “unifying voice for advertising,” announced nine new inductees into its prestigious AAF Advertising Hall of Achievement (AHOA). The AHOA celebrates those individuals aged 40 and younger who are helping to lead the industry forward. They were selected following a months-long process that involved a rigorous review of the candidates by an esteemed group of industry leaders including former inductees and top marketers representing media, agencies, consumer goods, and social platforms. The Hall of Achievement Induction ceremonies and dinner, presented by TikTok, will take place on Thursday evening, November 21 at Pier Sixty in New York City. And for the second year in a row, induction ceremonies will take place in “prime time.”

American Airlines, in partnership with Stand Up To Cancer (SU2C), has unveiled its annual fundraising campaign. The initiative aims to support groundbreaking cancer research and encourages customers to participate. The “We Go Further Together” campaign was developed in collaboration with the advertising agency Walton Isaacson (American’s AOR) and features actress, film producer, and SU2C celebrity ambassador Rosario Dawson.

beIN MEDIA GROUP has renewed its exclusive rights deal with the Ligue de Football Professionnel (LFP) for the McDonald’s Ligue 1 and Ligue 2 BKT Championship across the US & Canada from the beginning of the 2024-25 season until the end of the 2028-29 season. This extended partnership is testament to beIN’s decade-long commitment of bringing top-tier French football to North American audiences.

“For generations, the Dove Beauty Bar has been a symbol of gentle care and lasting beauty,” highlighting its 67-year legacy as a Unilever brand. In celebration of this anniversary and in response to a recent Dove study revealing that 66% of women feel pressured to maintain a youthful appearance, the brand launched the “Beauty Never Gets Old” campaign. Conceived in partnership with Edelman, the initiative seeks to redefine aging as an aspiration.

Republica Havas announced today the appointments of three executives to lead the agency’s continued expansion into Havas’ North American flagship in New York City. Karla Kruger has been named Managing Director, New York; Chanelle Church has been named Vice President, Social Impact & Partnerships and Keeva Blades, PhD, has been named Director of Strategy, both with Republica Havas Health.

Nueva Network, the largest independently owned and minority-certified Spanish-language audio network in the U.S., announced its partnership with HLX+, the national network of Latinos and allies dedicated to creating sustainable and impactful programs that celebrate the richness and diversity of the Hispanic community, as its official Corporate Social Responsibility (CSR) partner. This collaboration marks a significant commitment to social impact, beginning with a major initiative during Hispanic Heritage Month. Together, the organizations will mobilize nearly 500,000 thousand dollars worth of home and personal care products, aimed at helping underserved communities along the Northeast Corridor. This effort is projected to provide financial relief to thousands of families with an average savings of $500 dollars per household, making a significant difference in their daily lives.