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Monday, April 28, 2025

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PrismaIQ Revolutionizes Multicultural Marketing with AI-Driven Platform, Bridging Cultural Gaps with Unprecedented Precision

Under the leadership of seasoned revenue strategist Michelle Savoy, PrismaIQ is setting a new standard in multicultural marketing, leveraging cutting-edge AI to deliver unparalleled insights and campaign effectiveness. With deep expertise in platform growth and multicultural audience engagement, Michelle is driving a vision to transform how brands connect with diverse audiences through intelligent, culturally nuanced campaigns.
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MKTG & COMMS

• BODEN Agency's Abuela-Approved AI Campaign Bridges Tradition and Technology for Latina Moms

• Conill And Not Normal Deliver A Cinematic Twist On Sustainability For Toyota Of Hollywood

• Toyota Celebrates All-New 2025 4Runner With First-Ever Vehicle and Land Giveaway

• ifahto WorldWide, the International Events and Experiences Agency of IF&COMPANY, strengthens its position in 2025

• Cannes Lions announces its 2025 Awarding Jury line-up

• Latin America's Leading Lollipop Brand, Bon Bon Bum, Invites Everyone To Suck At Something With The Launch Of Their First-Ever U.S. Campaign

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CONTENT

• Adrián Santucho from Básico: "We Launched The Digital Channel Because We Believe There Is A Need For Live Content For Young Hispanics"

• Juan Pablo Herranz from Miami Live Streaming: "We Offer Creative Technical Solutions to Produce at Low Cost and With High Quality"

• Vanessa Hauc: "Noticias Telemundo Has Been Reporting On The Importance Of Connecting Better With The Planet For Over 15 Years”

• Canela Media Launches Club Canela, Innovative Breakthrough In-App Rewards Program

• WAPA+ FAST Channel Launches On Samsung TV Plus

• ViendoMovies debuts SOMOS Films & Rodando Films’ comedy Tres Días para Reconquistarla

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MKTG & COMMS
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BODEN Agency has successfully launched the Abuela-Approved AI campaign, demonstrating the power of culturally resonant communication in the technology sector. The campaign, developed in collaboration with Microsoft, strategically positions AI as a supportive tool for Latina mothers, drawing on the trusted figure of the abuela (grandmother).
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Not Normal and Conill have partnered to create a fresh take on sustainability in a new campaign highlighting the Toyota bZ4X for Toyota of Hollywood (FL). Directed by Ari Evasio and co-directed by Jorge Arana, the commercial introduces a modern take on environmental awareness, using the metaphor of a “Green Man”—a figure known in film-making special effects—symbolizing the vehicle’s minimal environmental footprint.
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To celebrate the launch of the all-new 2025 Toyota 4Runner, Toyota is taking adventure to the next level — by giving one lucky winner the ultimate off-road prize: an all-new 2025 4Runner and their own piece of land
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ifahto WorldWide stands out as the leading agency of the IF&COMPANY Group, responsible for delivering high-impact international events and experiences. As Fernando Famanía, CEO of the agency, states: “The agency has proven its ability to offer a significant competitive advantage to leading brands by solving a critical challenge: the inconsistency and lack of relevance in brand experiences across different markets and regions.”
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Cannes Lions

Cannes Lions revealed the line-up of global experts selected to award the world’s very best creative and effective work and benchmark excellence this June. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 16 to 20 June 2025.
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Sucking has never been this sweet- literally! Bon Bon Bum, Latin America’s iconic bubblegum-filled lollipop, is making its U.S. debut with a bold message: Suck at Something, a playful campaign that flips failure on its head, turning every setback into a reason to keep going. At the heart of the campaign is Bon Bon Bum’s unexpected sponsorship of Miami FC, a Division II professional men’s soccer team in the United Soccer League Championship (USLC).
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CONTENT
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Adrián Santucho Powwow

Básico Stream is a digital channel based in Miami that launched on Tuesday, April 15, 100% aimed at the U.S. Hispanic market. It was created by Adrián Santucho, Leo Lavazza, and Alejandro Pimentel from the production company 360 Powwow. Although it’s an independent project from the company, it has their support.
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Miami Live Streaming, led by Juan Pablo Herranz and focused on offering creative technical solutions, makes available to third parties the production studios they manage — located in Doral-Hialeah and Little River — which are equipped with robotic cameras, allowing for decentralized production and cost reduction while maintaining high quality.
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The launch of AHORA: Planeta Tierra is part of a commitment by Noticias Telemundo, which for more than 15 years “has been reporting on our experiences about the importance of relating better to our planet, and we have done so through different initiatives,” explains Vanessa Hauc, host of the program, a journalist who has dedicated much of her career to environmental topics.
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Canela Media announced the launch of Club Canela, the first fully integrated in-app streaming rewards program of its kind, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences.
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Alan Sokol de Hemisphere

Hemisphere Media Group has partnered with Samsung to bring WAPA+, the only FAST channel serving the large and fast-growing Puerto Rican community in the U.S., to Samsung TV Plus. Samsung TV Plus is a free TV streaming service that comes pre-installed on all Samsung Smart TVs and Galaxy devices.
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ViendoMovies premiered the comedy Tres Días para Reconquistarla this Saturday, the 29th, during primetime.

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