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Monday, February 24, 2025

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Monks’ Casey Savio Samuels: “Culture played a key role in the development of #MyHairAMiModo”

Dove’s #MyHairAMiModo campaign has been a resounding success, not only for its reach and volume of conversation, but for its impact on the Latino and African-American community. This is confirmed by Casey Savio Samuels, SVP, Director of Social Strategy & Planning at Monks, the agency behind the campaign. The initiative was honored in the Hispanic category at the ANA 2024 Multicultural Excellence Awards.
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MKTG & COMMS

• Alma Agency Promotes Ángela Rodríguez to Managing Director

• Baris Launches ‘Wild Pleasures’ with BeautifulBeast for Valentine’s Day

• Círculo Creativo of the US Hispanic Market Launches Hall of Fame to Honor Industry Trailblazers

• Hispanics Critical To Meeting U.S. Projected Demand For 11.8 Million Stem Professionals By 2030, According To New Report From SHPE & LDC

• Main Draw Tickets Now On Sale For Motorola Razr Miami Premier Padel P1 - Premier Padel’s First Ever U.S. Event In Miami Beach On March 18-23

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CONTENT

• NATPE Global Strengthens Its International Focus

• YouTube’s Fede Goldenberg: “Long-form content generates more revenue on CTV”

• Endemol Shine Boomdog: “We Already Have Twelve Original Unscripted Projects”

• JC Acosta from The Mediapro Studio: “We Need Strong Executive Representation to Ensure Globally Appealing Content”

• Otto Padrón Resigns from Meruelo Media to Launch ACTIFY

• DNews Arrives in the U.S. Through EVTV in South Florida

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MKTG & COMMS
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alma, the Miami-based ungeneral agency, announces the appointment of Angela Rodriguez as Managing Director. Rodriguez has a long history with the agency, serving as a valued account supervisor, strategist, leader, and cultural touchstone of alma for more than 16 years. Most recently she served as the agency’s Head of Strategy, where she drove strategy for key clients like Pepsi, Coors Light and McDonalds, as well as led new business pitches and developed alma’s consulting offering.
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Baris has officially launched in the U.S., bringing frozen chocolate-covered wild raspberries from Patagonia. To introduce its first limited-time Valentine’s campaign, Wild Pleasures, the brand partnered with BeautifulBeast, a creative agency known for bold, results-driven campaigns.
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Círculo Creativo of the US Hispanic Market proudly announces the creation of its Hall of Fame, a prestigious new initiative designed to recognize and celebrate individuals and organizations that have significantly shaped the landscape of creativity and innovation within the Hispanic advertising and marketing industry. The Hall of Fame’s inaugural class includes an admired group of leaders whose contributions have left an indelible mark on the industry.
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A groundbreaking report released by SHPE: Leading Hispanics in STEM, a national organization representing more than 20,000 Hispanic professionals and college students in STEM, and the Latino Donor Collaborative (LDC), a think tank dedicated to producing research that highlights economic opportunities for growth, reveals that Hispanic college students and young professionals are critical to filling the projected demand in the U.S. for 11.8 million STEM professionals by 2030 that are helping drive the country’s economy forward.
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The motorola razr Miami Premier Padel P1 is a major milestone in the history of padel. The inaugural Miami tournament becomes the iconic U.S. event of the Premier Padel circuit, the world’s leading professional padel tour, which will host 24 tournaments across 16 countries during the 2025 season.
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CONTENT
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With Content Americas (January 20-23) and NATPE Global (February 5-7) now concluded, it is clear that the former has positioned itself as the must-attend event for the Latin American-focused industry, while NATPE Global has emerged as a more international market, attracting key players from the U.S., Canada, Europe, and Asia.
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One key recommendation Fede Goldenberg, Global Head of TV & Film AVOD Partnerships at YouTube, and Google, shared with traditional TV executives at Natpe Global 2025 was to leverage YouTube’s vast connected TV platform by participating in content compilations.
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With twelve original projects, some with pilot episodes produced, Jaime Escallon-Buraglia steps into his role as Executive Director of Development at Endemol Shine Boomdog. He also brings several key priorities, including introducing new formats such as docu-follow, true crime, and docudrama.
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During the panel, “The Studio of the Future” at NATPE Global 2025, one of the key takeaways was the collaborative environment that has emerged due to changes in the content production industry.
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Otto Padron de Meruelo Media

Otto Padrón has announced his resignation as President and CEO of Meruelo Media, effective at the end of February. His position will be taken over by Tomas Trujillo, currently the Senior Vice President of Finance and Operations at Meruelo Media.
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DNews Logo

DNews, the live news channel from Latin America, has reached U.S. audiences thanks to a strategic alliance with EVTV.

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