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Monday, March 11, 2024

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WBD US Hispanic & Omnicom Media Group launch reality series Juntos en Acción

Warner Bros. Discovery’s US Hispanic and Omnicom Media Group (OMG), announced a partnership to launch Juntos en Acción (Together In Action), a renovation reality series hosted by celebrity couple Carlos Ponce and Karina Banda alongside design guru Daniela Nares. “We are thrilled to announce our partnership with OMG, a collaboration that epitomizes our shared dedication to crafting content that resonates with Hispanic viewers,” said David Tardio, Vice President of Integrated Ad Sales and Marketing at Warner Bros. Discovery’s US Hispanic
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MULTICULTURAL

• Paramount and Canela Media announce strategic alliance in key Latin American markets and Miami

• ATMedios: Production companies are recognizing the importance of making their content accessible to people with disabilities

• Círculo Creativo USA celebrates 25 years

• Corona Names Pedro Pascal Brand Ambassador

• Kurio Joins SAMY Alliance

• Maggie Salas-Amaro of Canela Kids: One of my greatest achievements is the creation of the animated series SúperEllas

• TBWA Backslash's 2024 Edges: The Year of Adaption

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MULTICULTURAL
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Pluto TV, the global free ad-supported streaming television service (FAST), and Canela Media, a leading technology and innovation-driven media company, announced an exclusive two-year alliance. This strategic agreement involves Canela Media overseeing the ad sales for Pluto TV in key markets of Latin America, such as Colombia, Peru, Ecuador, Bolivia, Uruguay, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, and Venezuela. Miami will serve as a central point for media agencies and advertisers seeking regional coverage, except for Mexico. As part of this partnership, Canela Media will integrate Pluto TV into its comprehensive portfolio of media solutions for advertisers, including its renowned free streaming service, Canela.TV.
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Among the services offered by ATMedios are those that enable people with disabilities to access audiovisual content. For example, audio description, sign language, and closed captions in different languages such as Spanish, Portuguese, and English.
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Círculo Creativo USA celebrates 25 years and Luis Miguel Messianu, founder, first president and current Co-Chairman, shared what this anniversary means: a legacy, achievements, impact and community.
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The Corona family of brands has teamed up with Emmy-nominated and SAG Award-winning actor Pedro Pascal to serve as its lead brand ambassador, bringing elevated style to la playa.
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Kurio is acquired by SAMY Alliance, an integrated, social-first technology and data-enabled digital marketing company. Since being founded in 2013 SAMY Alliance has experienced sustained growth year-on-year, consolidating its position as a leading global player in its sector. The social-first creative agency Kurio will be spearheading SAMY Alliance’s Nordic expansion. As part of the acquisition, Kurio partners join SAMY Alliance shareholders.
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For Maggie Salas-Amaro, director of Canela Kids, one of her greatest achievements in animation was in 2022 when, upon joining the company, she was asked to suggest a format, and she immediately thought of stories about Latin women. “Coincidentally, searching for the concept, they showed us a project with some of those elements that have been modified. In this process, the animated series SúperEllas was born, which was recognized with four nominations and two awards. I have been one of the executives responsible for the production of new episodes since 2023,” she says with satisfaction.
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TBWA’s cultural intelligence unit, Backslash, has released its 2024 Edges glossary—a deep dive into 41 cultural shifts that have the scale and longevity to help brands capture a greater share of the future.

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