Based on their long-standing friendship and over 15 years of working together, Ana Celia Urquidi and Joshua Mintz announced their partnership at Atenea Media. They explained that they are a well-respected duo in the industry, not only because of their proven track record but also due to their deep understanding of each other. This mutual knowledge enables them to collaborate seamlessly, sharing strategies and goals. Urquidi stated, ‘We already know what we’re going to do, what we want, and where we’re headed.”