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Thursday, May 2, 2024

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HEADLINES

• Roku: We are doubling down on our investment in connected TV advertising as a growing trend in Mexico and LatAm

• VIP 2000 TV is launching the Mi Deseo Para La Industria Es... contest on the road to LA Screenings

• TV Azteca: We will launch the Nitro app hand in hand with OTTera to offer exclusive sports content

• Telemundo ranks as the most-watched Spanish-language broadcast network in primetime for two consecutive months

• New TelevisaUnivision show Papás Por Conveniencia sheds light on Mexico's single-parent boom

• Puerto Rico’s WAPA TV celebrates its 70th anniversary

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HEADLINES
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Roku, the streaming platform with over 80 million users worldwide, has announced its offer for Mexico, which is a key market in Latin America for the company. The company is introducing Roku Ready, strengthening its Advertising division, and expanding its share in the TV sets market. Additionally, Roku offers over 55 FAST channels with more than 30,000 titles. The company has partnered with more than 15 brands, which has contributed to its market share growth in TV sets.
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As it’s customary every year, in the two weeks leading up to LA Screenings, VIP 2000 TV launches its contest for the industry. In this edition, the contest revolves around the wish tree of Cappadocia, the location where VIP 2000 TV’s first Turkish co-production with GoQuest Media, Kuma, La Otra Esposa, produced by Stellar Yapin in Turkey, begins.
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Azteca Deportes Networks is about to celebrate its first year in the market, so the company is looking to take the next step with the launch of the Nitro sports app, which will feature an exclusive library of international leagues from different disciplines, as well as a live interactive chat that will allow interaction with users.
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Telemundo delivered a historical “first” as the most-watched Spanish-language broadcast network in Monday-Sunday 7-11pm primetime among total viewers for two consecutive months.
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The recordings of the new TelevisaUnivision telenovela, Papás Por Conveniencia, starring Ariadne Díaz and José Ron, began under the production of Rosy Ocampo, who decided to rest the Vencer franchise to present this original content, which central theme is single-parent families. It also appeals to nostalgia by putting together leading couples from kid’s and youth telenovelas produced years ago by her.
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Alan Sokol de Hemisphere

WAPA TV, the pioneering television station in Puerto Rico, is celebrating its 70th anniversary. Launched on May 1, 1954, by renowned attorney, civic leader, and media executive José Ramón Quiñones, WAPA TV quickly became one of the first TV stations on the island, marking a significant milestone in Puerto Rico’s broadcasting history.

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