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Thursday, February 22, 2024

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HEADLINES

• Telemundo: Our DNA is the series

• CookingMedia: France and the US producers are interested in our hub in Peru

• TelevisaUnivision: The key to the longevity of Primer Impacto is to evolve the show while maintaining its formula

• Canela Media: We will improve our in-house content quality with new studios in Mexico and Miami

• TelevisUnivision: Desiguales depicts the daily live entertainment that characterizes Univision

• Claxson: We will distribute Hustler, Hustler Mature HD, XTSY, Juicy, Ten and VOD content in LatAm that add to our offer

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HEADLINES
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Ronald Day de Telemundo

Large franchises such as El Señor de los Cielos, La Casa de los Famosos, and La Reina del Sur support Telemundo’s content strategy, but the network’s DNA, as Ronald Day, president of Entertainment and Content Strategy, points out, is the series.
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Rodrigo Bustos CookingMedia en set

The success of Tierra Brava in Chile, the show produced by CookingMedia and Latina Televisión, sparked the interest of producers from several countries regarding the format and its production hub. “Producers from France and the US visited us and were amazed. Now we are in talks to produce their versions of Tierra Brava or another format from our hub in Peru,” reported Rodrigo Bustos, CEO of CookingMedia.
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Of the 30 years that Primer Impacto (PI) has been on the air, Yuri Cordero has been involved in the production of the show for 25 of them. Cordero, who is currently the Executive Producer and VP of TelevisaUnivision, mentions that elements contributing to the show’s longevity include “passion, consistency, and dedication.” She adds that the audience “has fallen in love with the entire team because they see that we not only report news but also help the community. It’s not just about delivering the pure news, but through various segments like ‘Ayuda de impacto,’ we have built houses, obtained prosthetics, and helped people undergo surgeries,” the executive noted.
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Gachi Ciurluini de Canela TV

This year, Canela Media is focusing on strengthening its content by investing more in original production and the acquisition of content from third parties. Also, in 2024, they aim to expand in Latin America and increase their investment in technology.
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Carlos Mesber, CEO of We Love Entertainment, and Omar Fajer Valencia, VP of Entertainment & Music Commercialization of TelevisaUnivision, officially introduced the five panelists of the talk show Desiguales which debuted on Univision in the US on Monday the 19th at 2pm. The launch took place at La Fontana Ristorante in Doral
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Esteban Borras Claxson

Claxson incorporated into its Latin America offering the signals of LFP Broadcasting, which include Hustler (which celebrates its 50th anniversary this year), Hustler Mature HD, XTSY, Juicy, Ten, and all its VOD content, all with a wide variety of genres, and which adds to the company’s offering: Playboy, Venus, Sextreme, Penthouse, Sexyhot, and HOTGO.TV.

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