As brands seek to better understand and connect with the fast-growing Hispanic audience in the United States, strategic clarity and cultural fluency have become more critical than ever. For Victor Paredes, Vice President of Cultural Strategy at Collage and Chair at the HMC Strategic Excellence Awards, the difference between effective campaigns and truly impactful ones lies in how deeply they engage with culture—not as a trend, but as a found.
The award will be presented to The Home Depot Senior Vice President and Chief Marketing Officer Molly Battin in New York
The Hispanic Marketing Council (HMC) has named The Home Depot as its 2026 Marketer of the Year, recognizing the brand’s strong engagement with the U.S. Hispanic market—demonstrated through culturally grounded strategy, creative excellence, and long-term investment. The award will be presented to The Home Depot Senior Vice President and Chief Marketing Officer Molly Battin at the 2026 HMC Annual Summit on April 23 in New York City.
