The show kicked off with Daddy Yankee and Prince Royce’s television debut of Ven Conmigo

Premios Juventud reaches 10 million Total Viewers 2+ on Univision

24 de julio de 2011


The broadcast of Premios Juventud on Thursday, July 21 positioned Univision as the # 1 network, regardless of language, among Adults 18-49, Adults 18-34, Men 18-49, Men 18-34, Women 18-49, Women 18-34, Kids 2-11, Teens 12-17 and Persons 12-34 for the entire night from 8pm to 11pm. The electrifying awards show reached 10 million Total Viewers 2+ who tuned in to all or part of the broadcast. Univision’s broadcast of Thursday night’s Premios Juventud awards show averaged: 4.6 million Total Viewers 2+; 2.6 million Adults 18-49, 1.6 million Adults 18-34, 1.1 million Men 18-49, 612,000 Men 18-34, 1.6 million Women 18-49, 961,000 Women 18-34, 1.9 million Persons 12-34, 667,000 Kids 2-11 and 342,000 Teens 12-17. Premios Juventud was the top-rated program on all of television on Thursday night, regardless of language, among all Adults 18-34 (1.6 million) and Persons 12-34 (1.9 million) delivering more viewers in these key demographic groups than ABC’s entire line-up which consisted of original airings of Wipeout, Expedition Impossible and Rookie Blue, as well as CBS’ Big Brother; NBC’s Love Bites; and FOX’s So You Think You Can Dance. Traffic to {www.PremiosJuventud.com} is already outpacing previous years, driven by last Thursday night’s first-ever live stream backstage experience, with four simultaneous streams from never-before-seen angles of the stage and behind the scenes shots. Uniques to the site are up 65% compared to last year, visits up 69%, and page views are up 51%.