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20.7 million people tuned in One World

April 21, 2020

Maribel Ramos-Weiner

Final One World Together At Home

An estimated 20.7 million people tuned in to watch the One World: Together At Home concert across multiple networks on Saturday, April 18, 2020.

The concert was aired by 26 networks from approximately 8pm ET to 10pm ET and tape-delayed on four others.

In terms of the social nature of the special, there were 4.9 million total interactions across Facebook, Instagram, and Twitter about One World: Together At Home on April 18, 2020.

The program was the most social telecast across television on its airing date and the most social TV special through March and April to date. A majority (83%) of total owned engagement was generated by talent accounts, with the most engaging talent accounts associated with the special being Lady Gaga followed by Priyanka Chopra.