360 Powwow: To expand alliances are key

Amidst an expansion stage, 360 Powwow adds the executive Adrián Santucho to its roster as Chief Creative Officer (CCO) and announces several ongoing projects in the areas of fiction and unscripted.

“We are super focused on the number of opportunities that are appearing in the market. We are in a moment of expansion when we believe alliances are the key and for this, we are working with a team of writers led by Andrés Gelós and Natacha Caravia, on the scripted side. We continue with the alliance that 3CV had with Sinapsis, we will bring it to Powwow and continue working on non-scripted. We are making progress in some projects, hand in hand with clients and will soon announce new products,” expressed Santucho enthusiastically.

He added that his responsibilities will be to generate new concepts and expand the development pipeline with contents that come from Europe, Spain, Mexico, Miami and Argentina to offer clients diversity.

“We are very happy to have Adrián, who is such a renowned executive in the industry, with the experience of continued success that helps us process the expansion moment we are living in fiction and entertainment productions,” highlighted Daniel Gutman, President and CEO.

Gutman added that they will continue with the productions for children-youth after the success of Kally’s Mashup for Nickelodeon LatAm and in Europe where they are working on a second season. “We are going to produce a series in 2020 in Mexico and two children-youth productions for European channels,” he added.

Leo Lavazza, SVP, Production and partner, who coordinates the production in different territories, added that they are preparing a reality in Central America, fiction programs in Italy and Spain, a fiction program in Mexico, and in Miami they have daily production supervision.