Eddy Ruiz: We are no longer a brand that only communicates through a linear channel, but that exists and lives 365 days a year
A+E Networks: A brand beyond linear TV
Maribel Ramos-Weiner|31 de octubre de 2019
Throughout this year, the A+E Networks Latin America channels grew between 10% and 25% in the region. According to Eddy Ruiz, president, and general manager of the company, the keys to the success of this performance have been a mix of marketing, original production, acquired contents and content provided by A&E New York; the Play digital applications and the VOD offer.
“We are aware and have accepted with open arms the reality that we are no longer talking about a brand that only communicates through a linear channel, but that exists and lives 365 days a year, 24 hours a day and that should be available on the screen the user wants when he wants. We have truly focused on the user,” expressed Ruiz.
He mentioned that the penetration of pay-TV in Latin America is still in periods of growth –depending on the market-. “There is a big opportunity for the increase and our focus has been how to communicate to users the content offer through all our screens, through our social networks,” he added.
For 2020, Ruiz announced that, regarding original productions, they will have a new season for Metrópoli from A&E, the third edition of Desafío Sobre Fuego for History (as well as something specific for Brazil) and for Lifetime they will continue making original segments with Adela Micha in Mexico, who presents the block of Historias Reales. They also have a production in the area of couple relations for Lifetime that is about to be consolidated.