Eddie Ruiz, president, and general manager of the company, during the 2020-2021 Upfront to clients from Argentina, Colombia, and Chile

A+E Networks presented 1,400 hours of original content
Maribel Ramos-Weiner|01 de diciembre de 2020

With 1,400 hours of original and exclusive content, A+E Networks Latin America presented in a virtual mechanism on Thursday its virtual 2020-2021 Upfront to clients from Argentina, Chile, and Colombia. The previous day the company had done the same with its pan-regional and Mexican clients.

Eddy Ruiz, president, and general manager of the company, together with César Sabroso, Senior VP Affiliates, Marketing and Communications, and Jaime Guerra, Senior VP Advertising Sales and New Business Development, led the event where they announced that the fourth season of Desafío Sobre Fuego Latinoamérica already consolidated its first sponsor, Swiss Medical from Argentina.

Ruiz recalled that in upcoming weeks it will present its new measurement tool: Total Audience Plus.

The new contents for History include Latinoamérica Inexplicable, Latin American version of Unexplained with William Shatner; Desafío Sobre Fuego Latinoamérica season 4; Andes Extremos with Max Kausch; Grandes misterios de la historia con Laurence Fishburne; Spy wars with Damian Lewis; Batalla de Restauración with Tim Allen and Richard Karn, and Grandes Escapes with Morgan Freeman. For History 2, Cielos Ancestrales, Rise of the Clans and Tutankamon; for A&E Cam Alert: Captura Exitosa; Metrópoli; ¡Alto! Frontera and A&E Movies. For Lifetime, the sagas by V.C. Andrews.

The event ended with a miniconcert given by the singer Diego Torres.