Fernando Gaston as VP of Content will oversee the strategy, development, and production of all VIS productions in the region

A new leadership team for VIS Americas
04 de febrero de 2021

ViacomCBS International Studios expanded its new VIS Americas team and appointed Fernando Gaston as VP of Content to oversee the strategy, development, and production of all VIS productions in the region. Gaston will report to Federico Cuervo, SVP, Head of VIS Americas.

"As we continue to focus on producing diverse and inclusive content across the region, this new leadership will allow us to move forward with our goal of becoming the leader in Spanish-language content and increasing production of new formats, for both the ViacomCBS brands and our strategic partners,” said Cuervo.

Gaston has more than 25 years of international experience in the entertainment industry.

In addition, Ezequiel Groisman has been appointed to the newly created role of VP of Content Development, where he will supervise the selection and creation of fiction and non-fiction productions. Teresa González expands her current local role in Brazil to lead the fiction development area at the pan-regional level, while Rafael Aladjem will lead the non-fiction area. Both will report directly to Groisman.

Jose Viggiano has been appointed VP of Production and Production Management to handle all VIS productions across the region’s main markets. Valeria Puccio will serve as director of Production and Production Management in Argentina, along with Ángeles Roldán in the function of director of Production and Production Management for Mexico, both reporting to Viggiano.

Guillermo Borensztein, VP of Content Sales and Co-Production, adds oversight of film sales to his role, reporting to Cuervo.

This new structure aligns with the latest global studio strategy announced at NATPE and strengthens ViacomCBS International Studios position as one of the primary content creators of original productions, fiction, entertainment, documentaries, movies, and live shows across the globe.


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