The Ad Council, the Centers for Disease Control and Prevention (CDC), and WarnerMedia announced the launch of a new PSA featuring key moments from some of Warner Bros,
most famous film franchises to encourage all Americans to continue to wear face masks to protect themselves and their loves ones from COVID-19.
The television and digital video spot will air primarily across the WarnerMedia and AT&T video ecosystem. The PSA will also air in donated media time and space throughout the country, and is the latest example of WarnerMedia's longstanding support of the Ad Council and its mission to use the power of communications to tackle the most pressing issues facing our nation.
While COVID-19 continues to surge throughout the country, the number of Americans wearing a mask outside their home on a consistent basis has levelled off in the past few months to about three-quarters (Axios-Ipsos survey). According to projections by IMHE as of January 27, if 95% of all Americans wore a mask, nearly 22,000 lives could be saved by May 2021. As the vaccines rolls out over the coming months, the need for mask usage continues to remain critical in order to help stop the spread of the virus; however, mask usage is projected to decline in the Spring months (IMHE).
"We are so grateful to the WarnerMedia team for their commitment to educating Americans on the importance of wearing a face mask to protect themselves and their families from COVID-19," said Lisa Sherman, President & CEO of the Ad Council. "We know that face masks continue to be one of the most effective ways we can protect ourselves against the virus and we're truly grateful to Warner for lending their talent and iconic films to support to this critical message."