Mar Martinez, Atresmedia: Redoubling our committment with pay-TV operators and their subscribers

Atresmedia Internacional redoubles its commitment
Maribel Ramos-Weiner|07 de abril de 2020

Atresmedia Internacional is redoubling its commitment with pay-TV operators and their subscribers, “especially since the sanitary crisis began to disrupt our lives," comments Mar Martínez, General Manager of Atresmedia Internacional.

She explained that they are making a huge effort in news coverage and current topics that concern viewers and in strengthening the entertainment offer since TV consumption time has increased significantly worldwide.

The adaptations to the new situation have included expanding news spaces with special programs, betting on current news, such as Especial Coronavirus, with weekly editions and complementary information of interest to the entire population that is suffering confinement in the countries where Antena 3 Internacional is present.

“Some entertainment programs have also been modified. This led to taking El Hormiguero 3.0, after a week of absence, back on Monday, March 23 to its usual schedule with a special: Quédate en Casa: Tres Tertulianos y Sin Público in which Pablo Motos interviews famous characters through videoconferences. Also, Lo de Évole has been adapted to continue offering interviews through video calls with far-reaching personalities, such as the Pope or the former president of Uruguay, Pepe Mujica," she expressed.

¡HOLA! TV has also had to be transformed, since a great deal of its production is original, but without losing its peculiar style.

Atreseries and Atrescine continue to offer great productions, both of series (Fariña, currently in broadcast; and in April, Las Cariocas) and of films in Spanish (launch of Como Alas al Viento, based on the life of Rocío Jurado).