Mar Martínez, general manager of Atresmedia Internacional

Atresmedia to further position Atrescine and Atreseries
Jaime Quintero, Bogota|31 de marzo de 2020

Although Atresmedia Internacional´s channel portfolio is well-positioned in the region, signals such as Atrescine and Atreseries hope to reach more markets in 2020, as announced by Mar Martínez, General Manager of Atresmedia Internacional. 

“We are in all the markets, but the hard part has been that our four signals are in every cable operator with the same distribution. It is a slow path, but we are becoming gradually consolidated," comments Mar Martínez.

For Atreseries they recently launched Fariña, produced by Bambú Producciones in collaboration with Atresmedia. ¡HOLA! TV´s March programming is devoted to women, choosing together with the channels TV viewers the 50 most influential women in history. On Antena 3 it already launched Tu Cara Me Suena and La Voz will be launched soon.

“Our advantage is that we offer not only the linear channel but also have a very good complement or catch upon VOD, thus enriching our offer, remaining updated with what happens in the industry”.