Avocados From Mexico partners with sportscasters Troy Aikman and Erin Andrews for "Make The Big Game Your Bowl Game"

Avocados From Mexico Partners With Hall Of Fame QB, Troy Aikman, And Sportscaster, Erin Andrews, To "Make The Big Game Your Bowl Game"
04 de noviembre de 2020

Avocados From Mexico (AFM) is launching a campaign kickoff with sportscasters, Troy Aikman and Erin Andrews, to inspire shoppers to take their love of game day guac to the next level. AFM's first-ever in-store celebrity shopper engagement program is available to all grocery retailers and features free POS merchandising solutions – starring Aikman and Andrews – and a QR code contest for AFM fans to have a chance to win $1 million and other cash prizes.

Retailers are encouraged to sign up by November 13 to receive all campaign collateral – for free – to bring the AFM program to their customers. Consumers connect directly to Aikman and Andrews when they scan the code on AFM Big Game displays; the digital journey leads to AFM's Virtual Guac Bowl Stadium, where participants will be entered into the sweepstakes, receive a free autographed digital photo and personalized messages from Aikman and Andrews, and learn AFM's tips and tricks to "Make The Big Game Your Bowl Game" and enjoy delicious guacamole recipes.

"I was thrilled to be approached by Avocados From Mexico for this partnership," said Troy Aikman, three-time Big Game Champion as the Hall of Fame Quarterback for the Dallas Cowboys and veteran sports color commentator. "Few things go together better than football and guacamole, and I can't wait to join my fellow fans in AFM's virtual Guac Bowl Stadium ahead of the Big Game."