Rodrigo Fernández, CEO of Azteca 7

Azteca 7 presented its new programming for surprising and connecting with the audience
Ernesto Ecarri, Mexico City|14 de octubre de 2016

Azteca 7 gave an advance of the programming they will offer starting October 17. In times of change for the TV industry in Mexico, they are striving to “surprise the audience with seven hours of live programming with relevant content made by and for Mexicans,” assured the CEO of Azteca 7, Rodrigo Fernández.

The new programming will start with the afternoon slot, from 2 to 3pm, with Más Allá del Chisme, a space dedicated to show business and the lives of the famous, to continue with Enamorándonos, hosted by Carmen Muñoz, that promises participants to help them find love, to be aired from 3 to 5pm. Between 5 and 6pm Carolina Rocha has a talk show called Nada es lo que Parece, that questions paradigms in which Mexican society develops.

From 6 to 8pm Cocineros Mexicanos will help TV viewers make the best decision for dinner. The daily information will be checked in Después de Todo. The announcement of the new programming closed with Entre Correr y Vivir (40x60’), a series that revolves between speed and suspense, from 10 to 11pm.

Ignacio Ruiz de Ojeda, Marketing and Programming VP at Azteca 7, highlighted: “We are going to constantly monitor the performance of our programs in order to offer consumers the best proposals. We want contents that connect with the new profile of our target audience: homemakers.”
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