The new public service campaign centered on the topic of Hispanics and early detection of cancer
Azteca America partners with HAC and CTCA to launch the public service campaign !No Esperes!
15 de junio de 2018
Azteca America, the United States Hispanic Chamber of Commerce (USHCC), and the Hispanic Advisory Council (HAC) of Cancer Treatment Centers of America (CTCA), announced they have joined together to launch an imperative, new public service campaign centered on the topic of Hispanics and early detection of cancer—the ¡No Esperes! movement.
Cancer is the leading cause of death among Hispanics—1 in 3 Hispanic women and 1 in 3 Hispanic men will be diagnosed with cancer in their lifetime. This collaboration is centered on a compelling multimedia campaign that captures viewers’ attention with the poignant statement, “Today I have a chance to beat cancer. Tomorrow I may not. ¡No Esperes! Early detection can save your life.” Delivered through both male and female executions, the message aims to alter Hispanic health care behavior and motivate Hispanics to get regular checkups and cancer screenings.
“Part of our mission at Azteca America is to help inform and educate our viewers about the important issues that affect their lives. We are proud to partner with the USHCC and the HAC on this critical initiative to help drive awareness of the importance of cancer screening and early detection. Together, we will activate the power of community to make a positive difference,” said Manuel Abud, president, and CEO, Azteca America.
As part of the ¡No Esperes! campaign partnership, Azteca America will air a series of PSAs promoting screening awareness and the importance of early detection on the network’s popular shows including Venga la Alegria, Ventaneando and Al Extremo.