Emilio Aliaga, VP Azteca Digital: As part of the agreement, TV Azteca will exclusively commercialize advertising for Tubi in Mexico
Azteca Digital and Tubi closed an alliance
Maye Albornoz/Jaime Quintero|24 de enero de 2020
Tubi, the biggest free video on demand service with advertising (AVOD), announced that it will expand its service to Mexico in the middle of the second quarter of this year, in collaboration with TV Azteca.
As part of the agreement, TV Azteca will exclusively commercialize advertising for Tubi in Mexico and promote the service among its audience through its online broadcasts and platforms.
“This agreement is aligned with the transformation we are having in our contents, in how we reach audiences, how we do the best commercial work, how we are more relevant. With this partnership we enter the world of OTT, achieve perfect synergy between a content distribution and commercializing to the entire audience,” commented Emilio Aliaga, VP Azteca Digital.
In September 2019, Tubi announced that its consumers had seen more than 132 million hours of content, a 40% growth since May and that the service will be launched in the UK in 2020. Along with the Hisense television sets, Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour and on OTT platforms such as Amazon Fire TV, Vizio TV, Sony TV, Samsung TV, Roku, Apple TV, Chromecast, Android TV, Xbox One and PlayStation 4.