The concept was created in partnership with  VMLY&R Miami

Love It Like The First Time: beIN SPORTS Kicks off New Soccer Seasons with Global Media Campaign in 43 Markets
13 de agosto de 2020

beIN SPORTS, the global sports broadcaster, has today launched a major international media campaign – called Love It Like The First Time – for fans to celebrate new soccer seasons across the world.

Love It Like The First Time is the first global campaign beIN has launched across its entire international network of 43 countries and 5 continents, including the Middle East & North Africa (MENA), Asia-Pacific, France, Turkey, and North America. The concept was created in partnership with beIN SPORTS North America’s creative agency of record, VMLY&R Miami.

The unifying and positive campaign celebrates a fresh start for soccer across the globe following the disruption of the 2019-20 seasons caused by COVID-19. As Ligue 1 returns to our screens on Friday, August 21 after being cancelled nearly 6 months earlier, a new season of LaLiga launches on September 12, and Copa Libertadores restarts on September 15, fans will feel the sheer joy of soccer returning just like the first time they ever fell in love with the world’s biggest game.

Promotional content will be published across beIN’s linear and digital platforms so that fans can reminisce about their first soccer memory, as they prepare to fall in love with the game all over again during what will be a momentous occasion in the context of a hugely challenging 2020 – the start of a new season.