beIN SPORTS kicks off soccer seasons with campaign

beIN SPORTS has launched a major international media campaign – called Love It Like The First Time – for fans to celebrate new soccer seasons across the world.

Love It Like The First Time is the first global campaign beIN has launched across its entire international network of 43 countries and 5 continents, including the Middle East & North Africa (MENA), Asia-Pacific, France, Turkey, and North America.

The concept was created in partnership with beIN SPORTS North America’s creative agency of record, VMLY&R Miami.

The unifying and positive campaign celebrates a fresh start for soccer across the globe following the disruption of the 2019-20 seasons caused by COVID-19. As Ligue 1 returns to the screens on Friday, August 21 after being canceled nearly 6 months earlier, a new season of LaLiga launches on September 12, and Copa Libertadores restarts on September 15, fans will feel the sheer joy of soccer returning just like the first time they ever fell in love with the world’s biggest game.

Promotional content will be published across beIN’s linear and digital platforms.

“Every fan remembers the moment they fell in love with soccer, whether it be a wild goal in the final minutes, the joy of a hard-fought title victory, or the outrage over a bad red card decision. After a strange end to the last season, Ligue 1 and LaLiga are coming back for a brand-new season with more tackles, more tears, and more excitement. In the U.S. and Canada, fans can watch as if it was the first time and fall in love with soccer all over again through exclusive coverage on beIN SPORTS networks,” said Antonio Briceño, deputy managing director of beIN SPORTS North America.