a leading Latina digital platform and an expanded social footprint for the English-dominant, ambicultural Latina, has merged with BrandStar,
a solutions-driven content machine, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production.
Led by industry veteran Lisa Cavalli, California-based BELatina was launched in 2019 and has continued to create awareness about stories that matter. The platform aims to inform readers with thoughtful, long-format, researched journalism by reporting and sharing in-depth stories, illuminating untold truths, unpacking forgotten histories, and amplifying new unapologetic perspectives.
The merger aims at leveraging compelling storytelling that connects brands to the growing US Hispanic Market both through the existing platform, as well as through the launch of a lifestyle television show for the Hispanic-woman focusing on women's issues from health to food to family. The BELatina lifestyle television show is set to launch in the fourth quarter of 2021 and will broadcast on Lifetime Television.
"The merger with BELatina is a great addition to our integrated production and marketing offerings, building on and expanding our services while connecting people with brands to do life better," said Mark Alfieri, Founder & CEO of BrandStar. "We very much look forward to working with a partner who has a proven track record of success with this evolving audience."