04 de septiembre de 2014
Univision Communications Inc. (UCI) announced the official sponsors for its singing reality competition, Va Por Ti, a co-production of Televisa and Univision. Hosted by TV personality Galilea Montijo, Va Por Ti features three teams of contestants, each mentored by popular Latin music artists including El Dasa, Dulce Maria and Jencarlos Canela whose mission will be to lead their group through every phase of the challenging competition. The show will feature Alejandra Guzmán and Larry Hernández as celebrity judges and one internationally renowned artist will be a guest judge each week. As integrated sponsors, Boehringer Ingelheim, Coors Light, Glade, Metro-PCS and Nissan North America will be prominently featured throughout the series in customized programming content, co-created with Univision, as well as through on-air branded spots. "We know that our platforms provide powerful and one-of-a-kind engagement opportunities between brands and Hispanic consumers. As more brands embrace the importance of engaging Hispanic consumers, we continue to develop culturally relevant platforms to help our marketing partners connect organically with this important audience," said Keith Turner, president of Advertising Sales and Marketing, Univision Communications Inc.The show premieres on Sunday, September 7 at 8pm ET/PT on the Univision Network.